Company leadership and staff unity, make full use of the existing competitive advantages, integration of existing resources, do big, do best and stronger titanium dioxide industry, the efforts to bring the company into a leading brand enterprise in the development of Chinese titanium industry circulation, make the company become a circular economy and resource conservation, clean environmental protection of green chemical synthesis enterprise.

Basic policy:

Quality assurance, reputation first

Quality Policy:

Excellent quality to win four customers, innovation tree titanium white brand

Vision Planning:

Vision: To become a leading brand in the cyclic development of China's titanium industry

Mission Statement:

Mission: Focus on the cyclical development of the titanium industry, build a platform for employees, create value for customers, and assume responsibility for the society.

Values refining:

Core values: customer value, unity, hard work, courage, responsibility, gratitude and care